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SSC Newspaper : SS9 February 2011
contact strathfield business network: economic development officer 9748 9999 Our talented team David Martin, manager of Westpac Strathfield, delivers the practical session on finance, shows how to enter details into the business template, advises on cash-flow problems and other areas of finance to be aware of, plus follow-up financial advice and checking participants’ business plans. George Mavros has been in sales, marketing and distribution for over 30 years. He has been instrumental in establishing brands such as Artline Marking Pens, WD40, Armor All, Alcan Aluminium, Barilla Pastas and Spaghetti. George’s workshop will focus on preparing marketing and business plans. Deeb Aqabani works with small business owners to assist them in developing their strategic management skills. He has taught at University of Sydney, TAFE, the Institute of Chartered Accountants and Macquarie University. Deeb’s workshops focus on financial management. David Martin Deeb Aqabani George Mavros Adam Dyson is a Chartered Accountant and a MYOB certified consultant. During this time he has assisted hundreds of clients with implementing MYOB software into their business to effectively manage their cash flow. Adam will teach you how to get started using MYOB to produce financial statements and manage payments and invoices. Adam Dyson Lynda Gilmore has over 25 years sales and marketing experience and has operated her internet and website marketing business for the past 18 years. Lynda’s workshop will teach you what you need to do to turn your website into a customer-focused sales generator. Lynda Gilmore Biljana Stanojcic is a small business owner and trainer teaching business management at the Sydney Institute of TAFE. Biljana has a great deal of experience training start-up businesses. Her workshops will prepare people for their first year of operations. Biljana Stanojcic Qualified in computer science and business, Akash Malik’s business Maverick Mav provides graphic design and social media solutions. Recently a commentator for Channel Ten, Akash is an experienced mentor who explains how to use Google search results, Facebook and other social media to promote your business and optimise your business website Akash Malik StudentS from the claSS of 2010 recall the leSSonS learnt from their mentorS our say 10 Strathfield Scene today’s small businesspeople need to know about web-based marketing, social media and sustainability. february 2011 special report Assembling a pool of talent to teach small business skills these days is a challenge. Of course, the classic curriculum is unchanged: if you have recently started or purchased a business, you will need to get a handle on keeping accounts, finance and budgeting, sales and marketing, pricing strategies, how to attract and keep customers, and how to recruit and manage staff. Yet as well as the basics, today’s small businesspeople need to know about web-based marketing, social media, how to optimise Google search results, and sustainability. And the holy grail of success is how to prepare your business plan. Strathfield Council has attracted expert presenters in all these areas to instruct those taking part in its Business Mentoring Program. “Business Mentoring brings together a whole range of necessary workshops into the one holistic program,” said the council spokesperson. “It is taught by some of Sydney’s best business coaches and industry professionals. During the 14- week period, participants prepare their own business plan and are given a free copy of MYOB Business Basics software. If you are starting out in small business you can’t go past this course program!” The first semester of the Business Mentoring program for 2011 begins on March 16. The 14-week course costs $350 and includes a free copy of MYOB Business Basics software (worth $220). Sessions are held on Wednesday evenings, 6 to 9pm. There are limited places, so please book immediately. Phone the Economic Development Officer on 9748 9999 or register at www.strathfield. nsw.gov.au/businessnetwork. “The really great thing is being able to network with others in the same situation ... we’ve all got the common ground of starting fresh. The mentoring program has given me the skills to actively seek out clients. The thing about word-of-mouth referrals is you have no control over when they come in. I’d like to have more involvement in generating new business myself.” Ellen Shepherd, marriage celebrant “I didn’t have the time, privilege or luxury most people who start businesses with years of experience behind them do. I had to learn on my feet and keep running the company, so the mentoring program gave me the opportunity to speak to people with knowledge and a background in business.” Grace Compdon, medical supplies wholesaler